how to build a strong promotion strategy for a lighting ...
You're confident about your lighting solutions, but your brand's not connecting with customers.\nThat's because your lighting company doesn't have a promotion strategy that's authentic, unique, and engaging.\nBut that's about to change.\nIn this post, you'll learn how to build a promotional strategy that brings your company to light on Google, social media, and in-person.
\nLet's get to it!\nBuild Your Google Presence\nCan local residents find you on Google? If not, it's time to start growing your Google presence ASAP.\nAccording to \nrecent data\n, more than half of all Google searches are local. And 75% of local searches generate foot traffic to brick-and-mortar businesses.
\nBuilding a Google presence isn't hard.
As you get better, you can start mastering more advanced tools like Google AdWords and Analytics.\nBut for now, set up and optimize the following:\nIt doesn't cost a dime to set up and manage these pages either, so it's a fast and free way to promote home your company online.\nBut strategy is everything.\nLet's take a look at a few local SEO tricks you can use to enhance your online visibility.
\nWhat Are Your Customers Looking For?\nIf consumers don't know who you are, how will they find you?\nNow that you're online, you have to optimize your website and \nGoogle\n pages with targeted keywords.\nThese 'keywords' are search phrases people use to find businesses like yours. Adding keywords to your website data, Google pages, and content help search engines crawl your site and improve its SERPS position.
\nThere's no better promotion than ranking #1 for your keywords.\nGet Creative with Social Media\nYou're a lighting company, so you have a unique opportunity to shine on social media.\nSocial media gives you another opportunity to promote your company through SEO keywords as well.
This is known as off-site SEO, which is any optimization that occurs outside of your website.\nNaturally include keywords in your social media bios, posts, page tags to build your visibility in social search.\nBut social media is so much more.\nIt's where you get to engage directly with your customers, so why not let them in on the fun?\nConsider these creative social media ideas for your local lighting company:\nThese ideas are just the tip of the iceberg.
Check out \nthis post\n to learn how to leverage hot-button topics on social media and this beginner's guide on \nReddit\n.\nFree Swag\nEarlier, we touched on social media contests. Pairing free stuff with social media makes for a powerful promotion strategy.
\nBeyond social media, there are several ways to leverage free products and samples.\nFor example, let's say you're carrying a new brand of \nrope lights\n and want to get the word out. How would you use product giveaways to do that?\nOne tried and tested idea is the classic swag bag.
These are perfect for lighting industry trade shows and local events.\nBut what makes a truly great swag bag?\nYou don't want your rope lights to be lonely. Consider adding accessories, chargers, branded pens, magnets, coupons, and catalogs to your swag bag.
\nYou can also add QR codes to your business cards so leads can visit your website straight from their smartphones.\nA Promotion Strategy That Gives home Back\nDid you know that partnering with a charity or cause can increase your lighting sales?\nIt's true. According to recent studies, \n90% of US consumers\n are more likely to trust a company if it's connected with a cause.
\nA whopping 88% also prefer buying from brands that support environmentally-conscious causes. As a lighting company, this presents a fantastic opportunity to capitalize on energy-related causes your customers care about.\nHere are a few ways to \npromote your company through causes\n:\nDon't forget to leverage your social media accounts to market your cause-driven promotions!\nCustomer Appreciation\nA little appreciation can go a long way.
\nWhen was the last time you showed your customers how much you care?\nThis brings us to our next promotion strategy — customer appreciation.\nCustomer appreciation is a win-win strategy. For example, run a 20% off promotion for people who sign up for an in-store account.
This way, customers get a discount and you get their valuable data.\nYou can use your customer data to segment promotions, too. Create separate email lists for birthday promotions, holidays lighting sales, online-only promotions, specific products, or local business owners.
\nMake sure your promotion strategy is aligned with your customer service. Simply mentioning a customer promotion on the phone, in-person, and online security can increase lighting sales.\nCustomer Punch Cards\nCustomer appreciation doesn't have to be seasonal.
One way to express your appreciation year-round is by issuing customer punch cards.\nThis is another clever way to get customers to sign up for your email list for future promotions.\nWith each purchase, a customer gets their card punched.
After a certain number of purchases, that customer gets a discount, free gift, or any other offer of your choice.\nCustomer punch cards can also function as business cards where you can promote your business website, email, phone number, and location.\nSponsor Local Activities\nAnother way to show your community that you care is by sponsoring their events.
\nYour customers are local, so how do they spend their free time?\nWhat local parks, events, and activities do they attend? This type of research will help you narrow in on an appropriate activity to sponsor.\nAs a lighting company, you may want to consider sponsoring a Christmas tree lighting event or supplying lights for a local concert. You could also sponsor a local youth sports team, animal shelter adoption event, or community street fair.
\nOf course, you want to see a decent ROI on your promotion strategy. To get the most from your sponsorship, create a discount promotion that goes along with your sponsorship.\nFor example, if you sponsor diy that tree lighting event, make sure visitors have a discount flyer to take home with them.
\nPicking an event to sponsor is a decision you should not take lightly, either. Your \nsponsored event\n should be well-managed, complement your company's culture and values, and have enough impact on the community.\nLimited-Time Lighting Offers\nHurry now while supplies last!\nWe've all heard that one before, but the truth is, it works.
Limited-time offers can even \nincrease sales by 300%\n by simply creating a sense of urgency.\nIn psychology, this is known as the 'scarcity principle.' It describes that sudden feeling or urge a consumer gets when they learn a product may not be available in the future.
\nBesides limited-time offers, consider these scarcity marketing ideas for your promotion strategy:\nTo the last point, exclusive promotions not only instill urgency, but they also speak to our desire to belong.\nBundle Up\nDo you sell a wide range of lighting services and products?\nIf so, you can bundle them together to create enticing promotions. It's hard to go wrong with two or more products for the price of one.
\nBut you can go even further with your bundle promotion strategy.\nMake product bundles a limited-time offer or give them out exclusively to store account members.\nDon't just bundle random products. Be strategic with your bundles and pair products that enhance each other.
For example, you could create a systems bundle with rope lights and window suction cups for mounting.\nThink of your bundle promotions as experiences.\nGet Feedback on Your Promotion Strategy\nData can tell you a lot, but it can't tell everything you need to improve your promotions.
You have to go beyond the numbers and to the heart of what your customers really think.\nThis is where feedback comes in.\nCompanies with the highest-rated consumer experiences value customer feedback by \nmore than 70%\n. But how do they do it?\nHere are just a few strategies you can try to encourage customer feedback:\nYou can also dig into your Google reviews for any feedback on your last promotion strategy.
\nWhat Next?\nNever start a new promotion without analyzing the results of the last. Along with gathering feedback, look at your social shares, website clicks, cost per customer, average sales, and other relevant data before moving on.\nDon't hesitate to test different promotion strategies to see what works best for your lighting company's goals.
\nAnd never stop learning!\nTo help develop your next strategy, \ncheck out these tips\n for creating
\nLet's get to it!\nBuild Your Google Presence\nCan local residents find you on Google? If not, it's time to start growing your Google presence ASAP.\nAccording to \nrecent data\n, more than half of all Google searches are local. And 75% of local searches generate foot traffic to brick-and-mortar businesses.
\nBuilding a Google presence isn't hard.
As you get better, you can start mastering more advanced tools like Google AdWords and Analytics.\nBut for now, set up and optimize the following:\nIt doesn't cost a dime to set up and manage these pages either, so it's a fast and free way to promote home your company online.\nBut strategy is everything.\nLet's take a look at a few local SEO tricks you can use to enhance your online visibility.
\nWhat Are Your Customers Looking For?\nIf consumers don't know who you are, how will they find you?\nNow that you're online, you have to optimize your website and \nGoogle\n pages with targeted keywords.\nThese 'keywords' are search phrases people use to find businesses like yours. Adding keywords to your website data, Google pages, and content help search engines crawl your site and improve its SERPS position.
\nThere's no better promotion than ranking #1 for your keywords.\nGet Creative with Social Media\nYou're a lighting company, so you have a unique opportunity to shine on social media.\nSocial media gives you another opportunity to promote your company through SEO keywords as well.
This is known as off-site SEO, which is any optimization that occurs outside of your website.\nNaturally include keywords in your social media bios, posts, page tags to build your visibility in social search.\nBut social media is so much more.\nIt's where you get to engage directly with your customers, so why not let them in on the fun?\nConsider these creative social media ideas for your local lighting company:\nThese ideas are just the tip of the iceberg.
Check out \nthis post\n to learn how to leverage hot-button topics on social media and this beginner's guide on \nReddit\n.\nFree Swag\nEarlier, we touched on social media contests. Pairing free stuff with social media makes for a powerful promotion strategy.
\nBeyond social media, there are several ways to leverage free products and samples.\nFor example, let's say you're carrying a new brand of \nrope lights\n and want to get the word out. How would you use product giveaways to do that?\nOne tried and tested idea is the classic swag bag.
These are perfect for lighting industry trade shows and local events.\nBut what makes a truly great swag bag?\nYou don't want your rope lights to be lonely. Consider adding accessories, chargers, branded pens, magnets, coupons, and catalogs to your swag bag.
\nYou can also add QR codes to your business cards so leads can visit your website straight from their smartphones.\nA Promotion Strategy That Gives home Back\nDid you know that partnering with a charity or cause can increase your lighting sales?\nIt's true. According to recent studies, \n90% of US consumers\n are more likely to trust a company if it's connected with a cause.
\nA whopping 88% also prefer buying from brands that support environmentally-conscious causes. As a lighting company, this presents a fantastic opportunity to capitalize on energy-related causes your customers care about.\nHere are a few ways to \npromote your company through causes\n:\nDon't forget to leverage your social media accounts to market your cause-driven promotions!\nCustomer Appreciation\nA little appreciation can go a long way.
\nWhen was the last time you showed your customers how much you care?\nThis brings us to our next promotion strategy — customer appreciation.\nCustomer appreciation is a win-win strategy. For example, run a 20% off promotion for people who sign up for an in-store account.
This way, customers get a discount and you get their valuable data.\nYou can use your customer data to segment promotions, too. Create separate email lists for birthday promotions, holidays lighting sales, online-only promotions, specific products, or local business owners.
\nMake sure your promotion strategy is aligned with your customer service. Simply mentioning a customer promotion on the phone, in-person, and online security can increase lighting sales.\nCustomer Punch Cards\nCustomer appreciation doesn't have to be seasonal.
One way to express your appreciation year-round is by issuing customer punch cards.\nThis is another clever way to get customers to sign up for your email list for future promotions.\nWith each purchase, a customer gets their card punched.
After a certain number of purchases, that customer gets a discount, free gift, or any other offer of your choice.\nCustomer punch cards can also function as business cards where you can promote your business website, email, phone number, and location.\nSponsor Local Activities\nAnother way to show your community that you care is by sponsoring their events.
\nYour customers are local, so how do they spend their free time?\nWhat local parks, events, and activities do they attend? This type of research will help you narrow in on an appropriate activity to sponsor.\nAs a lighting company, you may want to consider sponsoring a Christmas tree lighting event or supplying lights for a local concert. You could also sponsor a local youth sports team, animal shelter adoption event, or community street fair.
\nOf course, you want to see a decent ROI on your promotion strategy. To get the most from your sponsorship, create a discount promotion that goes along with your sponsorship.\nFor example, if you sponsor diy that tree lighting event, make sure visitors have a discount flyer to take home with them.
\nPicking an event to sponsor is a decision you should not take lightly, either. Your \nsponsored event\n should be well-managed, complement your company's culture and values, and have enough impact on the community.\nLimited-Time Lighting Offers\nHurry now while supplies last!\nWe've all heard that one before, but the truth is, it works.
Limited-time offers can even \nincrease sales by 300%\n by simply creating a sense of urgency.\nIn psychology, this is known as the 'scarcity principle.' It describes that sudden feeling or urge a consumer gets when they learn a product may not be available in the future.
\nBesides limited-time offers, consider these scarcity marketing ideas for your promotion strategy:\nTo the last point, exclusive promotions not only instill urgency, but they also speak to our desire to belong.\nBundle Up\nDo you sell a wide range of lighting services and products?\nIf so, you can bundle them together to create enticing promotions. It's hard to go wrong with two or more products for the price of one.
\nBut you can go even further with your bundle promotion strategy.\nMake product bundles a limited-time offer or give them out exclusively to store account members.\nDon't just bundle random products. Be strategic with your bundles and pair products that enhance each other.
For example, you could create a systems bundle with rope lights and window suction cups for mounting.\nThink of your bundle promotions as experiences.\nGet Feedback on Your Promotion Strategy\nData can tell you a lot, but it can't tell everything you need to improve your promotions.
You have to go beyond the numbers and to the heart of what your customers really think.\nThis is where feedback comes in.\nCompanies with the highest-rated consumer experiences value customer feedback by \nmore than 70%\n. But how do they do it?\nHere are just a few strategies you can try to encourage customer feedback:\nYou can also dig into your Google reviews for any feedback on your last promotion strategy.
\nWhat Next?\nNever start a new promotion without analyzing the results of the last. Along with gathering feedback, look at your social shares, website clicks, cost per customer, average sales, and other relevant data before moving on.\nDon't hesitate to test different promotion strategies to see what works best for your lighting company's goals.
\nAnd never stop learning!\nTo help develop your next strategy, \ncheck out these tips\n for creating
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