here are black friday\'s biggest winners and losers
Updated to include additional sales estimates for Thanksgiving and Black Friday weekends.
The holiday shopping season has officially begun, and while some retailers have experienced crowded crowds and strong shopping on the Thanksgiving weekend, others have not.
Consumers in J. C. Penney (JCP -Get Report)and Best Buy (BBY -Get Report)
Thanksgiving in stores across the country, hoping to get a 60% discount on a sweaterscreen TV.
The two retailers also saw a return of good crowds on Black Friday.
But there are enough reports that there are very few people like Target on Thanksgiving, Black Friday and weekends (TGT -Get Report), Walmart (WMT -Get Report)
Some others suggest that consumers shop more online this year.
Or, for whatever reason, they just don\'t want to spend the holidays (
Vote for retailers you think won Black Friday in our poll).
Overall retail sales fell by 10 from Thanksgiving to Sunday.
From $ 4% last year to $20.
4 billion, according to data from research firm ShopperTrak.
Black Friday sales are estimated to be $10.
2 billion, down about 11.
2014 was $ 9% and Thanksgiving was $1.
Sales 8 billion, a 12. 5% decline.
ShopperTrak collected data from 1,200 retail chains and the results did not include online sales.
Despite a drop in the Black Friday weekend, ShopperTrak still stayed 2.
Sales of bricks are expected to increase by 4%and-
Store retailers during the holiday season.
According to the National Retail Federation (NRF)
More than 0. 151 billion people shop in stores and/or online
Thanksgiving weekend, by contrast, 0. 136 billion said they planned to shop on the weekendInvestigation November
But a little more people say they shop online on weekends instead of going to the store-
The former is 0. 103 billion and the latter is 0. 102 billion.
Retailers, who want improved economies and lower gas prices to bring about a good holiday, have reason to be optimistic. About 77.
6% of those surveyed by the NRF said they had started at least holiday shopping, with an average consumption of $299 per person over the weekend. 60.
However, the comparison with previous years is not available because the NRF has changed the methodology of the survey this year to reflect the \"changing times\" of the retail industry \".
Of the people who shop at the store on weekends, there are 72.
8% or 74.
2 million shoppers said they were shopping on Black Friday. 6 million (34%)
They shop on Thanksgiving Day and 46 th. 8 million (45. 9%)
Shopping on Saturday.
David brandontoldthestreet, Chairman and CEO of Toys R & R, said, \"We had a great Thanksgiving and we had a plan ---
The general feeling on the whole chain is that our queue on Thursday at the opening ceremony was not as long as in the past few years.
Brandon, who took over as CEO in July, added, \"but it\'s interesting that we were accelerating the establishment of the workforce all night on Thursday ---
People tend to shop later in the day and there is still good traffic in our store.
\"As the mix of the retailer\'s holiday season begins, TheStreet will see some obvious winners and losers on the big shopping weekend. Winners1. Apple (AAPL -Get Report)
The tech giant is likely to benefit from the \"Black Friday\" discount offered by major retailers for some of Apple\'s most important products.
At Target, for example, shoppers on Black Friday received an offer to buy an Apple Watch for a $100 gift card, buy a $100 gift card for the iPad Mini 4, and buy a $150 gift card for the iPad Air 2.
For those who purchase an iPhone 6s or 6s plus installment plan from Verizon (VZ -Get Report), Sprint (S -Get Report), or AT&T (T -Get Report)
Target took out a gift card worth $250.
In a statement on Black Friday, Target said it sold an iPad every second on Thanksgiving Day, and Apple Watches were \"particularly popular\" in stores \".
Apple\'s headphones are also selling well. At Best Buy (BBY -Get Report)
The Apple Watch Sport model has a $50 discount on Black Friday and a $100 discount on the stainless steel Apple Watch model.
The street also saw solid traffic during several visits to the Apple store on Long Island, New York, on Black Friday evening, a key shopping time for people to look for deals after work. 2. J. C. Penney (JCP -Get Report)
The shopping crowd came early. -and often --to J. C.
Penny shops are all over the country as they open at 3. m.
Thanksgiving Day
In a shop on Long Island, New York, lined up to meander around the block, crowds quickly circled the sweater table and J. , 60%. C.
Penney cut the price of tanks and mixers for early shoppers.
Seven trips to J before midnight. C.
The Penney store is under the belt and this becomes clear: consumers will continue to flood the store until the early hours of the morning.
Although traffic eventually disappeared on Black Friday morning, traffic did recover at night, according to a street visit to several J. C.
Location of PenneyJ. C.
Penny saw more crowds on Thanksgiving and Black Friday than Macy\'s. J. C.
Penny CEO Marvin Ellison told the Wall Street Journal: \"We thought we had a good start ---
Our sales in the store are very high, and our online sales are also very high.
According to data from NRF, department store USA (asJ. C.
Penney was the winner of the early holiday season. About 53.
6% of people shop in stores
They shop in a department store. 3. Macy\'s (M -Get Report)
For Macy\'s, the beginning of the holiday may eventually bring some --
Need to cheer for the bottom line, even if the crowd is not as strong as they could have been.
Terry Lundgren, chairman and CEO of Macy\'s department store, said in an interview with TheStreet: \"I feel better about the holidays and last night was an important change for us . \".
Lundgren spent Thanksgiving night at the Mall in Long Island and Queens, New York, adding, \"seeing our online business last night was not only strong, it was very inspiring for me, but our store business has also responded.
\"Although this seems to be a solid start to Macy\'s holiday shopping, it does lack the opening crowd in J. C.
Penney, open at 3. m.
Thanksgiving day across the countryAnd J. C.
Penney\'s transportation is still more impressive than Macy\'s, and throughout the night of Thanksgiving and Black Friday, it is based on a visit to several shopping malls on the street. 4. Best Buy (BBY -Get Report)
Best Buy is one of the early highlights of the Black Friday shopping spree.
Open at 5. m.
Thanksgiving day across the country
The boxed line moves as slowly as a snail, and the company only makes the month-
In many stores, there are about 20 people every five minutes.
On the Black Friday morning before Best Buy 8 a, the line began to rebuild. m.
Open time, while they are not as strong as Thanksgiving, it is encouraging to see another wave of consumers ready to change jobs.
Traffic on Black Friday night is still good.
When the customer decides to open the wallet, they seem to be quite positive.
Pictures often seen from shops and social media show people leaving with multiple large storesscreen TVs.
Headphones and tablets and related accessories have also been purchased. 5.
Abercrombie & Fitch (ANF -Get Report)
The company received a 50% discount in the Abercrombie & Fitch and Hollister departments on Thanksgiving Day, with crowds popping up in droves.
Compared to the products provided by fast, girls and boys have a strong style
Fashion competitors such as Forever 21, H & M, and Zara reflect the design inspiration of the new tube in each department.
On Black Friday, the two chain stores cut prices by 40% throughout the store promotion, and by night the crowd was still crowded.
Abercrombie continues to succeed in these types of eyes
The sudden appearance of promotional activities, they are indispensable to promote better-than-
Third-quarter earnings are expected. 6. Amazon (AMZN -Get Report)
With reports of scarce retail traffic across the country on Thanksgiving and Black Friday, it is clear that this will be another year for online to play a bigger role in the holiday shopping season.
This may have been e-
King of Amazon Business
Amazon began offering holiday deals in November.
On the 20 th, an eight-day holiday begins, with 10 \"mouth-watering\" deals starting at midnight on Thanksgiving Day, and 10 on Black Friday.
The company is also highlighting its mobile app this season, offering only mobile deals that are not available on its website.
Of the thousands of deals Amazon calls \"lightning deals\", these are not big --
Ticket items, about 150 tickets will only be available on the Amazon mobile app.
These deals include products such as electronics and kitchen supplies, which will be released from Thanksgiving and will last until December. 9. Losers1.
Sears Holdings (SHLD)
For Sears, Thanksgiving and Black Friday are open as usual, as there are very few shoppers in both departments.
On Thanksgiving Day, they visited four Kmart locations on Long Island, New York, and found that the store was good --
At 6: 00 in the morning, they prepared Christmas trees and holiday decorations, while the sales of the doorman included a 60% winter jacket, a $2 toaster and a $49 Christmas tree discount. 99 to just $15.
The toys section is expected to be top holiday sellers such as Star Wars action figures, Barbie dolls and remote controlled toys
Control the drone.
But at 10: 00 in the morning, the Kmart store was dead.
In addition, the number of people opening the store is far less than Target, Best Buy and J. C. Penney.
On Black Friday, the theme continued during several visits to Kmart.
On Thanksgiving and Black Friday, during the seven visits to Sears, the number of passengers in the store was surprisingly reduced, and the clothing inventory was excessive.
Target, J. Strong Start Holiday SeasonC.
Obviously, Penney and Macy\'s are under a lot of pressure on Sears.
The stock market seems to understand that starting shopping for the company in the week could mean financial results for the fourth quarter: Stocks fell 3% on Black Friday. 2. Walmart (WMT -Get Report)
The world\'s largest retailer has started the holiday season for a variety of reasons.
Wal-Mart\'s website is flooded with a lot of traffic on Thanksgiving Day as it offers discounts starting at 3. m.
Three hours before the store came into effect.
According to the company, strong demand has slowed the pace of online checkout, disturbing some shoppers.
In addition, at Wal-Mart in El Paso, Texas, a Black Friday fight followed, and a video on Facebook showed a group of shoppers vying for the last big shopping --
There was also a man on the TV who hit the police face.
On Friday, several other videos swept the internet to showcase fights at other stores in Wal-Mart, including the one that took place on Thanksgiving night in the city of Wisconsin, Kentucky.
These events are a major blow to Wal-Mart\'s efforts to improve security agreements on Black Friday, as an unfortunate event occurred on 2008, when a group of crazy shoppers were smashed on Long Island, the door to the New York store is Black Friday, killing a Wal-Mart employee.
Since then, Wal-Mart has stepped up security when its Black Friday store opened, and has forced people to wait behind the steel gate before the store opened, rather than letting them storm the gate.
People bought some Wal-Mart gatekeepers, but the traffic on Thanksgiving or Black Friday was not that heavy.
On Black Friday, traffic throughout the day was equally disappointing.
According to the street, by night, there are still a large number of gatekeeper electronics and toys not sold, and key toy categories such as Barbie, Star Wars and Ninja Turtles are still in stock.
Also, on Black Friday nights, customers seem to be more inclined to go shopping at the grocery store on weekends than to buy holiday gifts. 3. Microsoft (MSFT -Get Report)
With strong support from retailers for Apple products and consumer discontent with early deals, Microsoft\'s sales could be hit.
As far as Microsoft is concerned, it offers the Xbox One console bundle for $299, which is $50 lower than normal, starting from Black Friday to Cyber Monday, to stimulate slow sales of video game devices
The Surface Pro 3 also saves up to $200.
Still, the impact of discounts on Apple products on Microsoft has surfaced.
During several Thanksgiving visits, Microsoft\'s stores were seen on the street.
Black Friday, theme continues-
For example, although the evening is packed with malls, a Microsoft store in Long Island, there are more than 30 employees in the sales area of New York and less than 20 customers.
The holiday shopping season has officially begun, and while some retailers have experienced crowded crowds and strong shopping on the Thanksgiving weekend, others have not.
Consumers in J. C. Penney (JCP -Get Report)and Best Buy (BBY -Get Report)
Thanksgiving in stores across the country, hoping to get a 60% discount on a sweaterscreen TV.
The two retailers also saw a return of good crowds on Black Friday.
But there are enough reports that there are very few people like Target on Thanksgiving, Black Friday and weekends (TGT -Get Report), Walmart (WMT -Get Report)
Some others suggest that consumers shop more online this year.
Or, for whatever reason, they just don\'t want to spend the holidays (
Vote for retailers you think won Black Friday in our poll).
Overall retail sales fell by 10 from Thanksgiving to Sunday.
From $ 4% last year to $20.
4 billion, according to data from research firm ShopperTrak.
Black Friday sales are estimated to be $10.
2 billion, down about 11.
2014 was $ 9% and Thanksgiving was $1.
Sales 8 billion, a 12. 5% decline.
ShopperTrak collected data from 1,200 retail chains and the results did not include online sales.
Despite a drop in the Black Friday weekend, ShopperTrak still stayed 2.
Sales of bricks are expected to increase by 4%and-
Store retailers during the holiday season.
According to the National Retail Federation (NRF)
More than 0. 151 billion people shop in stores and/or online
Thanksgiving weekend, by contrast, 0. 136 billion said they planned to shop on the weekendInvestigation November
But a little more people say they shop online on weekends instead of going to the store-
The former is 0. 103 billion and the latter is 0. 102 billion.
Retailers, who want improved economies and lower gas prices to bring about a good holiday, have reason to be optimistic. About 77.
6% of those surveyed by the NRF said they had started at least holiday shopping, with an average consumption of $299 per person over the weekend. 60.
However, the comparison with previous years is not available because the NRF has changed the methodology of the survey this year to reflect the \"changing times\" of the retail industry \".
Of the people who shop at the store on weekends, there are 72.
8% or 74.
2 million shoppers said they were shopping on Black Friday. 6 million (34%)
They shop on Thanksgiving Day and 46 th. 8 million (45. 9%)
Shopping on Saturday.
David brandontoldthestreet, Chairman and CEO of Toys R & R, said, \"We had a great Thanksgiving and we had a plan ---
The general feeling on the whole chain is that our queue on Thursday at the opening ceremony was not as long as in the past few years.
Brandon, who took over as CEO in July, added, \"but it\'s interesting that we were accelerating the establishment of the workforce all night on Thursday ---
People tend to shop later in the day and there is still good traffic in our store.
\"As the mix of the retailer\'s holiday season begins, TheStreet will see some obvious winners and losers on the big shopping weekend. Winners1. Apple (AAPL -Get Report)
The tech giant is likely to benefit from the \"Black Friday\" discount offered by major retailers for some of Apple\'s most important products.
At Target, for example, shoppers on Black Friday received an offer to buy an Apple Watch for a $100 gift card, buy a $100 gift card for the iPad Mini 4, and buy a $150 gift card for the iPad Air 2.
For those who purchase an iPhone 6s or 6s plus installment plan from Verizon (VZ -Get Report), Sprint (S -Get Report), or AT&T (T -Get Report)
Target took out a gift card worth $250.
In a statement on Black Friday, Target said it sold an iPad every second on Thanksgiving Day, and Apple Watches were \"particularly popular\" in stores \".
Apple\'s headphones are also selling well. At Best Buy (BBY -Get Report)
The Apple Watch Sport model has a $50 discount on Black Friday and a $100 discount on the stainless steel Apple Watch model.
The street also saw solid traffic during several visits to the Apple store on Long Island, New York, on Black Friday evening, a key shopping time for people to look for deals after work. 2. J. C. Penney (JCP -Get Report)
The shopping crowd came early. -and often --to J. C.
Penny shops are all over the country as they open at 3. m.
Thanksgiving Day
In a shop on Long Island, New York, lined up to meander around the block, crowds quickly circled the sweater table and J. , 60%. C.
Penney cut the price of tanks and mixers for early shoppers.
Seven trips to J before midnight. C.
The Penney store is under the belt and this becomes clear: consumers will continue to flood the store until the early hours of the morning.
Although traffic eventually disappeared on Black Friday morning, traffic did recover at night, according to a street visit to several J. C.
Location of PenneyJ. C.
Penny saw more crowds on Thanksgiving and Black Friday than Macy\'s. J. C.
Penny CEO Marvin Ellison told the Wall Street Journal: \"We thought we had a good start ---
Our sales in the store are very high, and our online sales are also very high.
According to data from NRF, department store USA (asJ. C.
Penney was the winner of the early holiday season. About 53.
6% of people shop in stores
They shop in a department store. 3. Macy\'s (M -Get Report)
For Macy\'s, the beginning of the holiday may eventually bring some --
Need to cheer for the bottom line, even if the crowd is not as strong as they could have been.
Terry Lundgren, chairman and CEO of Macy\'s department store, said in an interview with TheStreet: \"I feel better about the holidays and last night was an important change for us . \".
Lundgren spent Thanksgiving night at the Mall in Long Island and Queens, New York, adding, \"seeing our online business last night was not only strong, it was very inspiring for me, but our store business has also responded.
\"Although this seems to be a solid start to Macy\'s holiday shopping, it does lack the opening crowd in J. C.
Penney, open at 3. m.
Thanksgiving day across the countryAnd J. C.
Penney\'s transportation is still more impressive than Macy\'s, and throughout the night of Thanksgiving and Black Friday, it is based on a visit to several shopping malls on the street. 4. Best Buy (BBY -Get Report)
Best Buy is one of the early highlights of the Black Friday shopping spree.
Open at 5. m.
Thanksgiving day across the country
The boxed line moves as slowly as a snail, and the company only makes the month-
In many stores, there are about 20 people every five minutes.
On the Black Friday morning before Best Buy 8 a, the line began to rebuild. m.
Open time, while they are not as strong as Thanksgiving, it is encouraging to see another wave of consumers ready to change jobs.
Traffic on Black Friday night is still good.
When the customer decides to open the wallet, they seem to be quite positive.
Pictures often seen from shops and social media show people leaving with multiple large storesscreen TVs.
Headphones and tablets and related accessories have also been purchased. 5.
Abercrombie & Fitch (ANF -Get Report)
The company received a 50% discount in the Abercrombie & Fitch and Hollister departments on Thanksgiving Day, with crowds popping up in droves.
Compared to the products provided by fast, girls and boys have a strong style
Fashion competitors such as Forever 21, H & M, and Zara reflect the design inspiration of the new tube in each department.
On Black Friday, the two chain stores cut prices by 40% throughout the store promotion, and by night the crowd was still crowded.
Abercrombie continues to succeed in these types of eyes
The sudden appearance of promotional activities, they are indispensable to promote better-than-
Third-quarter earnings are expected. 6. Amazon (AMZN -Get Report)
With reports of scarce retail traffic across the country on Thanksgiving and Black Friday, it is clear that this will be another year for online to play a bigger role in the holiday shopping season.
This may have been e-
King of Amazon Business
Amazon began offering holiday deals in November.
On the 20 th, an eight-day holiday begins, with 10 \"mouth-watering\" deals starting at midnight on Thanksgiving Day, and 10 on Black Friday.
The company is also highlighting its mobile app this season, offering only mobile deals that are not available on its website.
Of the thousands of deals Amazon calls \"lightning deals\", these are not big --
Ticket items, about 150 tickets will only be available on the Amazon mobile app.
These deals include products such as electronics and kitchen supplies, which will be released from Thanksgiving and will last until December. 9. Losers1.
Sears Holdings (SHLD)
For Sears, Thanksgiving and Black Friday are open as usual, as there are very few shoppers in both departments.
On Thanksgiving Day, they visited four Kmart locations on Long Island, New York, and found that the store was good --
At 6: 00 in the morning, they prepared Christmas trees and holiday decorations, while the sales of the doorman included a 60% winter jacket, a $2 toaster and a $49 Christmas tree discount. 99 to just $15.
The toys section is expected to be top holiday sellers such as Star Wars action figures, Barbie dolls and remote controlled toys
Control the drone.
But at 10: 00 in the morning, the Kmart store was dead.
In addition, the number of people opening the store is far less than Target, Best Buy and J. C. Penney.
On Black Friday, the theme continued during several visits to Kmart.
On Thanksgiving and Black Friday, during the seven visits to Sears, the number of passengers in the store was surprisingly reduced, and the clothing inventory was excessive.
Target, J. Strong Start Holiday SeasonC.
Obviously, Penney and Macy\'s are under a lot of pressure on Sears.
The stock market seems to understand that starting shopping for the company in the week could mean financial results for the fourth quarter: Stocks fell 3% on Black Friday. 2. Walmart (WMT -Get Report)
The world\'s largest retailer has started the holiday season for a variety of reasons.
Wal-Mart\'s website is flooded with a lot of traffic on Thanksgiving Day as it offers discounts starting at 3. m.
Three hours before the store came into effect.
According to the company, strong demand has slowed the pace of online checkout, disturbing some shoppers.
In addition, at Wal-Mart in El Paso, Texas, a Black Friday fight followed, and a video on Facebook showed a group of shoppers vying for the last big shopping --
There was also a man on the TV who hit the police face.
On Friday, several other videos swept the internet to showcase fights at other stores in Wal-Mart, including the one that took place on Thanksgiving night in the city of Wisconsin, Kentucky.
These events are a major blow to Wal-Mart\'s efforts to improve security agreements on Black Friday, as an unfortunate event occurred on 2008, when a group of crazy shoppers were smashed on Long Island, the door to the New York store is Black Friday, killing a Wal-Mart employee.
Since then, Wal-Mart has stepped up security when its Black Friday store opened, and has forced people to wait behind the steel gate before the store opened, rather than letting them storm the gate.
People bought some Wal-Mart gatekeepers, but the traffic on Thanksgiving or Black Friday was not that heavy.
On Black Friday, traffic throughout the day was equally disappointing.
According to the street, by night, there are still a large number of gatekeeper electronics and toys not sold, and key toy categories such as Barbie, Star Wars and Ninja Turtles are still in stock.
Also, on Black Friday nights, customers seem to be more inclined to go shopping at the grocery store on weekends than to buy holiday gifts. 3. Microsoft (MSFT -Get Report)
With strong support from retailers for Apple products and consumer discontent with early deals, Microsoft\'s sales could be hit.
As far as Microsoft is concerned, it offers the Xbox One console bundle for $299, which is $50 lower than normal, starting from Black Friday to Cyber Monday, to stimulate slow sales of video game devices
The Surface Pro 3 also saves up to $200.
Still, the impact of discounts on Apple products on Microsoft has surfaced.
During several Thanksgiving visits, Microsoft\'s stores were seen on the street.
Black Friday, theme continues-
For example, although the evening is packed with malls, a Microsoft store in Long Island, there are more than 30 employees in the sales area of New York and less than 20 customers.
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