Hair Product Diversion Is Dirty Business. Here\'s What It Will Take To Clean Up The Supply Chain

Now, anything you need can be found and ordered online.
So when you search for your favorite salon
Premium shampoo or hair care products, finding it on Amazon can surprise you, just two quick
Delivered one day.
It\'s much easier than going to the salon, right? Not always.
You might be less-than-
You will be pleasantly surprised when you use this product on your hair.
It is not uncommon to find that you are not right --
It\'s greasy, smells funny, or doesn\'t work at all as it should.
If this happens, it is likely that you have bought a modified or fake hair care product.
Transfers occur when the product is not sold exclusively at an authorized salon or spa.
Instead, products are sent to local retailers or placed on e-commerce platforms
A commercial site like Amazon. For most salon-
Quality products, you should only buy directlyto-
Consumer of salon
The fact is that these products are always transferred.
Back in 2009, L\'Oreal sued Sally Beauty Holdings for selling their products to unauthorized wholesalers.
In the end, those salons
Finally, high quality products were launched in CVS and Target stores.
In fact, Target is often attacked, and salon products from brands such as Redken or Paul Mitchell often appear on their shelves --
Start with a heavier price tag.
While Target\'s practices are not technically illegal, they do ultimately fuel the gray market for these products.
There is a clear financial and brand value impact for product manufacturers, but it is also a safety issue for consumers.
There has been no good transfer solution for a long time.
But blockchain and other emerging technologies are helping to create some of the most effective solutions for this supply chain problem.
If the personal care industry is willing to adopt new technologies, it will be able to clean up the transfer mess through several steps: brands must understand where and when the transfer takes place in their supply chain.
Many companies that come to my team for supply chain help already know they have problems --
They just can\'t be sure where it happened.
Nowadays, brands often do not have the ability to uniquely identify their products.
Barcodes cannot distinguish between individual bottles or containers, so they all share the same product identifier.
The splitter is smart.
They place new identifiers and barcodes on the product, or they scratch off previous IDs to make it harder for them to track.
They are unable to track their products due to the company\'s inability to identify them.
This leads to problems with the entire supply chain.
For example, a company that is looking to occupy emerging markets in South America.
To do this, they send the shampoo to a local distributor in the area.
But often, these distributors don\'t actually sell products to authorized retailers in the expected market.
Instead, they may just send it back to the US or another mature market via Amazon and weaken local dealers.
This is a difficult problem to solve, but the solution is to first create a unique secret identifier for the tag to track a single product.
For example, phonech is using their existing barcode to create a unique fingerprint for the product, which can then be tracked through a blockchain solution.
However, unless the consumer agrees to help track the transferred product by scanning the identifier before or after the product is purchased, even invisible identifiers and serialization won\'t help much.
That\'s why it\'s so important to raise consumers\' awareness of what\'s going on.
Consumers must understand the meaning of the delivered product.
On the consumer side, there is still a lack of awareness of supply chain issues.
People don\'t think the product may be transferred at all.
Diluted or expired-
When they buy it online or in a store they shouldn\'t be in. Truthfully, e-
There is not much help from commercial companies. The rise of e-
Business Companies help create markets for the transfer or counterfeit products that do not otherwise exist. Ienjoy two-
The day is shipped as much as the next person, but it is important to realize that every product sold on these sites is not carefully reviewed as you think.
Convenience aside, it may be dangerous for consumers to use the transferred product.
You have no idea what happened after it was transferred.
Dilution is common
The same is true of replacing real products with much lower quality and potentially harmful ingredients.
If you have checked the label to make sure that if it doesn\'t match the label in the bottle, you won\'t be allergic to anything, it doesn\'t matter.
Consumers must be willing to work with brands to help remind them of the shift to products.
When a unique identifier is installed on the product, this can be as simple as scanning the label to ensure that the product is not transferred.
Some incentive for people to do so will be much lower than the damage caused by the current transfer of brand value and consumer perceptions.
The technology to solve this problem is available.
It\'s just a question of raising awareness and finding the right people --
Consumer and supply chain partners
On board with the solution.
If not, more consumers will end up paying for substandard and unsafe hair products.