entrepreneur solves problem of the slipping bra
Lisa Gabo supports the cause many women think is brave: the way to treat bra straps to fall off. The 71-year-old Mrs.
Most of Gabo\'s life has been plagued by this problem, which she found to affect many other women.
Five years ago, she began to do something about it.
As a result, these days
Gambo spent a lot of time at the sales meeting.
\"I can say the word relax, but I never really learned how to do it . \"
Gabo lives in hydstown and often works at her son\'s Kendall Park home.
\"You get excited when you\'re actively involved in anything. \"Mrs.
Gable found the excitement in a company she founded in 1991. G. Accessories.
The company sells straps-
Mate, a device that hooks the back of a bra to prevent the strap from slipping off a woman\'s shoulder. Mrs.
Gabo was particularly aware of the problem in the 1980s when she was selling health insurance for the National Self-Insurance AssociationEmployed.
In presenting to potential clients, she found her bra strap slipping off her shoulder leaving two unpleasant options: stretching into the shirt to readjust the strap or having the strap hang on her elbow.
She decided to do some market research.
Gabo and a friend surveyed 200 women on the issue.
They found that 33% of the women surveyed had a shoulder, regardless of age, causing the bra strap to fall off.
Proving that she is not suffering alone, a little inspiration in Napoleon Hill\'s book Thinking and getting rich is LadyGable needed.
She removed all the distractions of retirement and let her entrepreneurs take control of themselves.
It wasn\'t long before she went to a fabric store and bought some ribbons to make her design vision a reality.
She cut the ribbon into two straps, nailed it to the back of the bra strap, went through the straps at the back, and brought them over to tie them to the front. Voila! Total freedom.
She has a viable design, but can she assemble all the necessary parts to produce a viable product?
\"I said to myself, \'I am 67 years old ---
Is it right that I want to try to do business? \' \" Mrs. Gable recalled.
\"I have no money.
It\'s just a lot of courage.
Lisa Goldschmidt, born in Ned.
Mrs. Weisel, a small town near Frankfurt, Germany.
Gable learned the complexity of survival at a very young age.
Her father, Siegfried, runs a butcher\'s shop, but it is impossible for Jews to own their own business after Hitler came to power in 1933.
On 1937, Goldschmidts, a relative living in the United States, packed up their luggage and conducted a week-long New York Port flight.
\"When I saw the Statue of Liberty, I began to feel a little safe . \"Gable recalled.
\"But I didn\'t feel really safe until I really left the German ship.
\"From 14-year-
Old Lisa disembarked with her family for her new home in Newark, and her life was a challenge.
She only knows two English words. -yes and O. K. --
Not to mention American tradition.
Still, a year later, she got English a at South Side High School.
Her perfectionism and thirst for knowledge allowed her to spend her marriage at the age of 18 and 15.
Worked as a beautician at a drugstore in Newark for a year, raised two sons and started a second career helping run a Chemco dealer, this is a home water treatment and industrial building founded by her husband in 1964. When Mr.
Mrs. Gabo retired and the two separated in 1979.
Gambo began selling insurance.
Then the idea of a bra strap. Mrs.
Gabo encountered almost no problems in tracking down the slides, buckles and closures required for the straps she did not name at the time --Mate.
Finding a manufacturer is not a problem;
There is a company that will produce this product in South prensfield.
With the help of a friend\'s father, she investigated whether a product like the strap had a patent
Mrs. Mette is already in the book. Gable said.
To her surprise, the idea is not new.
As early as 1919, men and women have been working to remedy the strap of the dipped bra.
However, the five patents she dug out have expired and none of them have entered the market.
She is free to apply for her patent.
Gabo visited a new lawyer who immediately asked for $1,500 in advance. Mrs.
It took only less than a week to conclude that he did not take into account her best interests, Gebo said.
She said she rushed out of his office with a 75% fee in her hand and entered Princeton practice at Birgit Morris, another patient lawyer.
1992, eight months later.
Gabo has her patent.
After dropping names like belts
She found one for her invention: the tape --Mate. The Strap-
Mate design has undergone several shifts and developed into a elastic band that is fixed on both sides of the bra strap.
Two packs at a suggested retail price of $7 are for sale. 50.
Head nurse Ross badgis, who went to the Montclair State University Health Center, recalled a day three years ago
Gabriel told her about the tape.
When the two do their hair in the beauty salon, man.
\"As long as I remember, there was a problem with my bra strap falling off my shoulder,\" MadamBudgis said.
\"I used to nail them together, but it never lasted.
I told Lisa I would try out her device and I have been using it since then.
I\'m much more comfortable. \"Mrs.
Whenever Gabo recalls a tape, she brightens up --
But these successes have not yet turned into profits for L. G. Accessories.
However, she said that due to the commercial dynamism in recent months, she will achieve her goal of selling 180,000 straps
In 1995.
She said inquiries about the product came from Australia and Japan.
Gabo is looking for an assistant to answer some of these requests. Mrs.
Gabo said in a fax from a Pakistani retailer: \"We are very interested to be your exclusive belt sales representative --
Mate and other products.
We see a good potential market for these products in Pakistan.
\"The lady also received the order.
Gambo\'s largest customer, Ann trading, has been buying and selling bra accessories for 18 years. Mrs.
Deal has a fashion brand in Ventura, California.
Dealers of close relationships
Fashion of United department stores like this. & S. and Stern\'s. Mrs.
Trade, recently ordered 6,000 strap-
\"Buyers like this thing,\" says Mates.
I die for such a product, which is well researched and works very well.
Since seeing Lisa about a year ago, I have found that many women have drooping shoulders and there is no bra for them in this country.
Lisa is really committed to the work. \"Mrs.
Gabo plans to expand her product line.
Her latest mini strap
Mate is a smaller gadget that is designed to prevent the straps of the kava and kava from sliding.
She plans to finish the new design by the end of this year.
She is negotiating an agreement to have her product appear on the cable shopping network QVC sometime in January.
Since entering the world of bra accessories, Madam
Gable has always been vigilant about innovation.
On February, she will return to Germany to visit the large international clothing trade show held by duseldorf.
Then go to Lyon, France for a similar event.
Then join the band-
The Mate product line may be a device that prevents the straps from going deep into the shoulders of overweight women. The L. G.
Ladies, the business philosophy of accessories is to determine the needs and run with them
\"Even if your sneakers need a little bit of dust,\" says Gabo with a smile.
Most of Gabo\'s life has been plagued by this problem, which she found to affect many other women.
Five years ago, she began to do something about it.
As a result, these days
Gambo spent a lot of time at the sales meeting.
\"I can say the word relax, but I never really learned how to do it . \"
Gabo lives in hydstown and often works at her son\'s Kendall Park home.
\"You get excited when you\'re actively involved in anything. \"Mrs.
Gable found the excitement in a company she founded in 1991. G. Accessories.
The company sells straps-
Mate, a device that hooks the back of a bra to prevent the strap from slipping off a woman\'s shoulder. Mrs.
Gabo was particularly aware of the problem in the 1980s when she was selling health insurance for the National Self-Insurance AssociationEmployed.
In presenting to potential clients, she found her bra strap slipping off her shoulder leaving two unpleasant options: stretching into the shirt to readjust the strap or having the strap hang on her elbow.
She decided to do some market research.
Gabo and a friend surveyed 200 women on the issue.
They found that 33% of the women surveyed had a shoulder, regardless of age, causing the bra strap to fall off.
Proving that she is not suffering alone, a little inspiration in Napoleon Hill\'s book Thinking and getting rich is LadyGable needed.
She removed all the distractions of retirement and let her entrepreneurs take control of themselves.
It wasn\'t long before she went to a fabric store and bought some ribbons to make her design vision a reality.
She cut the ribbon into two straps, nailed it to the back of the bra strap, went through the straps at the back, and brought them over to tie them to the front. Voila! Total freedom.
She has a viable design, but can she assemble all the necessary parts to produce a viable product?
\"I said to myself, \'I am 67 years old ---
Is it right that I want to try to do business? \' \" Mrs. Gable recalled.
\"I have no money.
It\'s just a lot of courage.
Lisa Goldschmidt, born in Ned.
Mrs. Weisel, a small town near Frankfurt, Germany.
Gable learned the complexity of survival at a very young age.
Her father, Siegfried, runs a butcher\'s shop, but it is impossible for Jews to own their own business after Hitler came to power in 1933.
On 1937, Goldschmidts, a relative living in the United States, packed up their luggage and conducted a week-long New York Port flight.
\"When I saw the Statue of Liberty, I began to feel a little safe . \"Gable recalled.
\"But I didn\'t feel really safe until I really left the German ship.
\"From 14-year-
Old Lisa disembarked with her family for her new home in Newark, and her life was a challenge.
She only knows two English words. -yes and O. K. --
Not to mention American tradition.
Still, a year later, she got English a at South Side High School.
Her perfectionism and thirst for knowledge allowed her to spend her marriage at the age of 18 and 15.
Worked as a beautician at a drugstore in Newark for a year, raised two sons and started a second career helping run a Chemco dealer, this is a home water treatment and industrial building founded by her husband in 1964. When Mr.
Mrs. Gabo retired and the two separated in 1979.
Gambo began selling insurance.
Then the idea of a bra strap. Mrs.
Gabo encountered almost no problems in tracking down the slides, buckles and closures required for the straps she did not name at the time --Mate.
Finding a manufacturer is not a problem;
There is a company that will produce this product in South prensfield.
With the help of a friend\'s father, she investigated whether a product like the strap had a patent
Mrs. Mette is already in the book. Gable said.
To her surprise, the idea is not new.
As early as 1919, men and women have been working to remedy the strap of the dipped bra.
However, the five patents she dug out have expired and none of them have entered the market.
She is free to apply for her patent.
Gabo visited a new lawyer who immediately asked for $1,500 in advance. Mrs.
It took only less than a week to conclude that he did not take into account her best interests, Gebo said.
She said she rushed out of his office with a 75% fee in her hand and entered Princeton practice at Birgit Morris, another patient lawyer.
1992, eight months later.
Gabo has her patent.
After dropping names like belts
She found one for her invention: the tape --Mate. The Strap-
Mate design has undergone several shifts and developed into a elastic band that is fixed on both sides of the bra strap.
Two packs at a suggested retail price of $7 are for sale. 50.
Head nurse Ross badgis, who went to the Montclair State University Health Center, recalled a day three years ago
Gabriel told her about the tape.
When the two do their hair in the beauty salon, man.
\"As long as I remember, there was a problem with my bra strap falling off my shoulder,\" MadamBudgis said.
\"I used to nail them together, but it never lasted.
I told Lisa I would try out her device and I have been using it since then.
I\'m much more comfortable. \"Mrs.
Whenever Gabo recalls a tape, she brightens up --
But these successes have not yet turned into profits for L. G. Accessories.
However, she said that due to the commercial dynamism in recent months, she will achieve her goal of selling 180,000 straps
In 1995.
She said inquiries about the product came from Australia and Japan.
Gabo is looking for an assistant to answer some of these requests. Mrs.
Gabo said in a fax from a Pakistani retailer: \"We are very interested to be your exclusive belt sales representative --
Mate and other products.
We see a good potential market for these products in Pakistan.
\"The lady also received the order.
Gambo\'s largest customer, Ann trading, has been buying and selling bra accessories for 18 years. Mrs.
Deal has a fashion brand in Ventura, California.
Dealers of close relationships
Fashion of United department stores like this. & S. and Stern\'s. Mrs.
Trade, recently ordered 6,000 strap-
\"Buyers like this thing,\" says Mates.
I die for such a product, which is well researched and works very well.
Since seeing Lisa about a year ago, I have found that many women have drooping shoulders and there is no bra for them in this country.
Lisa is really committed to the work. \"Mrs.
Gabo plans to expand her product line.
Her latest mini strap
Mate is a smaller gadget that is designed to prevent the straps of the kava and kava from sliding.
She plans to finish the new design by the end of this year.
She is negotiating an agreement to have her product appear on the cable shopping network QVC sometime in January.
Since entering the world of bra accessories, Madam
Gable has always been vigilant about innovation.
On February, she will return to Germany to visit the large international clothing trade show held by duseldorf.
Then go to Lyon, France for a similar event.
Then join the band-
The Mate product line may be a device that prevents the straps from going deep into the shoulders of overweight women. The L. G.
Ladies, the business philosophy of accessories is to determine the needs and run with them
\"Even if your sneakers need a little bit of dust,\" says Gabo with a smile.
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